WHAT WE DO

Everything You Want to Know

ADVERTISING MEDIA

  • Billboards with updated and timely messages.
  • Radio providing key dairy messages.
  • Television airing seasonal commercials.
  • Videos
  • Website and Face Book accommodating a shift in consumer media use.
  • Print media such as dairy recipe leaflets and articles for publication.
  • Promotional Items

EDUCATION – KEY TO INFORMING YOUNG AND OLD

  • School programs following state standards with multi-level
    activities.
  • 65,000 two pocket dairy education folders distributed to elementary schools across the state.
  • Two life sized ‘Incredible Cows’ circulating to schools, festivals, and fairs.
  • Scholarships available to educators attending Ag Institute at Penn State each summer.

GRASSROOTS EVENTS AND PROMOTIONS

Allied funds a wide variety of events throughout the year, focusing on those that provide the ‘most bang for the buck’. Allied contributors have an opportunity to request dairy product funding for events they host. Dairy organization shows such as the All American Show in Harrisburg, receive Allied sponsorship. PA Dairy Princess & Promotion Services, Inc., a valuable resource, is sponsored by Allied.

INVESTMENT IN RESEARCH

We aim to inspire
Allied Milk Producers’ has been working with our producers in Texas and Dairy Innovations to increase the demand and sales of milk. The spore research in Texas continues, but there is a way for standard pasteurization to compete with Ultra High-Temperature pasteurization. The powerful tool of microfiltration has been found to have significant quality benefits without losing the flavor of milk. Micro-filtrated milk’s superior flavor profile, extended shelf life, and natural process technology allow it to be used in expanded markets and increase demand and sales.

DO WE MEASURE UP?

Allied Milk Producers’ Cooperative may have fewer contributors than other qualified checkoff organizations but, the Allied board, along with a part-time staff of three in a relatively small office, have been able to accomplish a significant amount of advertising with the dollars allocated, remaining grassroots and attentive to our member dairy farmers. Allied’s responsible board members remain focused on their objectives: to increase milk consumption through a variety of advertising media, promotions, and research provide ‘visible’ advertising so member farmers can recognize their hard-earned dollars at work follow the guidelines established by USDA for qualified check off organizations. Allied Milk Producers’ Cooperative, Inc. – striving to use the dairy farmer’s checkoff investment by sending dairy messages and information to an ever-changing consumer base.